Sponsorship
- Golden Hearts Awards
- Instagram Sponsored Advert
The Golden Hearts Awards is a charity fundraising event, it is attended by well known celebrities such as John Legend and Kate Hudson, creating awareness of the brand, and a strong reputation (God's Love We Deliver, 2017). Michael Kors was the first brand to create a sponsored advert, which can show up on anyone's newsfeed, which reached 150,000 likes in under seven hours, and 1,060 comments (WHITE SIDELL, 2013). This advert could have also created new followers, due to it reaching people who did not follow the brand.