Social Media
Michael Kors uses social media as a tool to make sure his followers see front covers, magazine pages and female celebrities supporting and wearing the Michael Kors brand (Kors, 2017). This makes sure that consumers see the coverage the brand gets daily, and promotes certain items that have been seen on celebrities.
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Row 1 (left to right): figure 92, figure 93, figure 94
Row 2 (left to right): figure 95, figure 96, figure 97 Row 3 (left to right): figure 3, figure 98, figure 99 |