Advertising
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Top Row (left to right): figure 62, figure 63
Middle Row (left to right): figure 64, figure 61 Bottom Row (left to right): figure 65, figure 66 |
Out of 31 people asked in a survey 14 of them said they had seen Michael Kors advertisement in Magazines (Holland, 2017). A full page magazine advert in Elle is $171,645, and 93% of readers of Vogue purchase from luxury brands, which have full page adverts, suggesting Michael Kors is a luxury brand (Elle, 2015). Newletters are direct to the consumers, with both email and post form, meaning it reaches the consumers that do not check their emails everyday, as only 16.75% of people open an e-commerce email, and only 2.32% click through (Chaffey, 2016). The amazon firestick is, in a way, a TV advert as the firestick is plugged into the TV, so reaches consumers that sit down and watch this everyday.