Product and Price
Michael Kors is a brand that has been described as “rather common nowadays” (Holland, 2017). According to the Business Insider UK (2016), Michael Kors has lost its lustre. This is due to over exposure of the brand, outlets killing its status and department stores wrecking the reputation (Schlossberg, 2016). Michael Kors offers a range of products for men and women, from clothing to accessories (Kors, 2017). From what the prices of the brand suggest, Michael Kors is a premium retailer that can be found on the high street along side brands such as Ted Baker, Calvin Klein, Armani Exchange and Ralph Lauren.
Women's Product
Row 1 (left to right): figure 26, figure 27, figure 28
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Row 4 (left to right): figure 35, figure 36, figure 37
Row 2 (left to right): figure 29, figure 30, figure 31
Row 3 (left to right): figure 32, figure 33, figure 34
Row 4 (left to right): figure 35, figure 36, figure 37
Men's Product
Row 1 (left to right): figure 38, figure 39, figure 40
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Row 2 (left to right): figure 41, figure 42, figure 43
Row 3 (left to right): figure 44, figure 45, figure 46
Row 4 (left to right): figure 47, figure 48, figure 49