Press
Stylists have dressed celebrities Such as Selena Gomez in the brand on front covers and inside magazines such as Vogue and Elle, which is seen by over 1,125,536 people (Elle, 2015). Clothing from the brand is also featured on inside styling pages (Elle, 2015). Michael Kors then promotes the press further by posting the pictures on his Instagram, making sure consumers and followers see celebrities wearing the brand, creating status (Instagram, 2017).
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