Events and Stunts
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Figure 100
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Figure 101
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Michael Kors has held events with high profile magazines. The Young Korea party was held after the brands Seoul store opening, and was celebrating Harper's Bazaar Korea "Young Korea", which included local rising stars, such as Soo Joo (Kors, n.d). Michael Kors also hosted a combined event with another magazine, Elle, in China. This saw the brand promoting a special issue where models were styled in Michael Kors in a large feature (Lee, 2016).
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