Place
Michael Kors have 28 stores in the UK (Kors, 2017). Michael Kors Menswear product is only sold in two of these stores stores, London Regent Street and Sloane Street (Holland, 2017)
Figure 2
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Figure 50
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Michael Kors also have outlet stores in Cheshire Oaks, Bicester Village and York (Kors, 2017). Discounted items are also sold in retailers such as TK Maxx (2017) and Flannels (2017).
Figure 51
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Figure 52
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Michael Kors also have concessions in all major department stores. Selfridges (2017) and House of Fraser (2017) sell a large range of Michael Kors men’s and women’s product, where as John Lewis (2017) and Harvey Nichols only sell accessories. The lack of product throughout John Lewis and Harvey Nichols could be due to Michael Kors’ new strategy to cut back on the amount of merchandise it ships to department stores, due to the brand having enough with the excessive discounting (Gustafson, 2016).
Figure 53
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Figure 54
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